Why Responsive Websites Are Important?

The question - Why responsive websites are important has a far greater significance than you can imagine.

But in order to understand that, you’d have to metaphorically travel back in time. The time when having a website alone is considered a great thing.

But before you start working on your new eCommerce business venture, you must follow certain eCommerce latest trends.

Traveling forward, then came the idea to optimize the sites according to the screen resolutions of desktops and PCs.

But the task got complicated when electronic gadgets with variable screen sizes came into use. The electronic devices like mobile, tablets etc. gained immense popularity and this caused a massive surge towards responsive website designing.
There’s a greater likelihood of you reading this article on your mobile phone itself.

Now that you have got a slight gist of the responsive website’s importance, it’s safe to dive in the details.

What Is A Responsive Website?

A responsive website can be defined as the website which can be viewed on any devices (desktop, mobiles, tablets, etc.) without any glitches, breaks and distortion.

A perfectly responsive website will easily adapt to any screen size.
Now, you might be wondering that what’s the difference between a mobile-friendly website and a responsive site.

Well, a mobile-friendly site may not be a responsive site while the other way around is possible. In simple words, a mobile-friendly site may be designed only for mobiles while it may not work properly on other devices.

Building a mobile-friendly website can be fruitful but getting a responsive version of it can yield maximum results.

Importance Of Responsive Website

1. A Boost In Traffic
As we have already established that there’s a high likelihood of you reading this article on your mobile, you can now imagine the amount of traffic a responsive website can pull.

Desktop users along with mobile and tablet users will definitely open up the floodgates of your site visitors.

2. Better User Experience
Conventionally speaking, a website is designed for desktop users only. But what if you want to view it on your mobile phone?

So, to offer a better user experience, responsive website design is highly preferred so that the user can seamlessly navigate through your website.

3. Foster Higher Rankings
After making your website responsive, you attract greater traffic to your site. Once this traffic finds required content on your site in a much pleasing manner, they would stick.

This will improve the site’s interaction rate and reduce the bounce rate. Hence the Google will readily push your site up the ladder. And, lastly, better Google ranking means better business prospects

To Sum Up
Now that you are aware of the facts about why responsive websites are important, it’s your turn to redesign your website.

Once you have made your website responsive, it will help you achieve several business targets in no time.